Fitness Together Franchise and Studios
From Two Studios To National Franchiser
Fitness Together was founded in 1983 by Rick Sikorski. His first studio was in Scottsdale, Arizona. He launched the franchise organization in 1996, as he experienced so much success with the initial studio, and had systematized the business into a fantastic success model for others. Rick hired Kevin Betts to help grow the franchise organization, and Kevin hired Primary Hub to become the web development and web marketing provider. Over the next decade, Fitness Together would grow from 2 studios to 450, and would consistently be named among the fastest growing franchises and over the years usually placed second (behind Subway).
Primary Hub’s Stated Job:
Make a new website and market it to the web.
Primary Hub’s Actual Job:
1. Bring new franchisees to the door through efforts on the web
2. Upon launch of each new studio, bring clients to fill the schedules of trainers…even before opening.
Here are some of the highlights:
Website Development: Primary Hub built, updated and rebuilt the Fitness Together Franchise website several times.
Franchisee Web Development: Primary Hub put together a prototype studio website for the franchisees. Convention of the time for franchises was to have one website with a page for the local franchisee. The individual websites would act as a small web ring, boosting the links, and would also allow for heavy localized optimization…which greatly benefited each studio.
SEO: The positioning in the search engines was vital to each studio, and the organization itself. We were dealing with hundreds of websites as a unit, and one website for local…both at the same time. The number of variables was complex, but the success was amazing and yet inexpensive for each studio owner.
Web-Based Software: Primary Hub built and hosted software that would help the organization track certain elements of the business.
Rick would eventually sell Fitness Together Franchise organization as one of the great success stories in franchise history.